Important Update: XP/XM Connector Deprecation for XM Cloud and SitecoreAI
If you are currently using the 'Bynder DAM Connector for Sitecore XP/XM' on 'XM Cloud or SitecoreAI', this update is important for you.
What is changing
As Sitecore continues its transition towards a cloud-native, SaaS-based platform (SitecoreAI (opens in a new tab)), we have updated our approach to how the Bynder integration is delivered.
We have introduced a new Bynder DAM Connector for SitecoreAI, built as a Sitecore Marketplace app and fully aligned with Sitecore's latest extension model.
As a result, the existing 'Bynder DAM Connector for Sitecore XP/XM' will be phased out in terms of support for XM Cloud/SitecoreAI and replaced by this new connector.
What this means for you
To continue using the Bynder integration within SitecoreAI, a migration to the new connector is required.
- Your current 'Bynder DAM Connector for Sitecore XP/XM' will not be further developed for SitecoreAI
- The new marketplace connector is the supported path forward for SitecoreAI
- A migration is needed to move to this new setup
Important to note
It is still possible to continue using the existing 'Bynder DAM Connector for Sitecore XP/XM' within SitecoreAI for the time being. However:
- It is only supported within the Content Editor (not within Pages)
- Its availability depends on Sitecore's platform support and may be discontinued in the future
- It will not receive any new updates or improvements
For these reasons, migrating to the new connector is the recommended and future-proof approach.
Why this change
The SitecoreAI-compatible XP connector was an intermediate solution, built to bridge the gap between traditional Sitecore XP architecture and the latest SitecoreAI platform.
With Sitecore now clearly defining its extension model around Marketplace apps, APIs and headless integrations, we've taken the next step: a connector built natively for this architecture.
This avoids unnecessary complexity, reduces maintenance overhead and ensures a more scalable and future-proof integration.
What you can expect from the new Marketplace connector
The new SitecoreAI Bynder Connector:
- Fully aligns with Sitecore's cloud-native architecture
- Offers a cleaner and more maintainable integration
- Is designed for long-term scalability
- Allows you to transition without losing previously created content and asset relationships
Migration
We've made the migration process as straightforward as possible.
A step-by-step migration guide is provided in the SitecoreAI Connector documentation.
- The process can be completed independently
- No complex rework or rebuild is required
Current scope
In the current release, asset tracking is not yet included. This is planned for a future update.
Moving forward
Our product development will fully focus on the new SitecoreAI Marketplace connector. This ensures the Bynder integration remains aligned with Sitecore's direction and continues to support a modern, scalable digital landscape.
If you have questions about the migration or want support in your specific situation, feel free to reach out—we're happy to help.